About Jody Coyote

	Brand new to your site and buying for a new friend who loves your jewelry. When I asked what to get her for Christmas....immediately Jody Coyote earrings came to mind by her niece. Love what I see so far. Just wanted you to know.
—J. Brooks

Circa 2008, Jody Coyote's website contained this blurb: Who is Jody Coyote? Jody has a larger-than-life presence in the beautiful Pacific Northwest where some say she lives a carefree existence amidst the tall forests, windswept beaches, and crystal-clean deserts of Oregon. Charged with creative enthusiasm, Jody adds her magic to the simple elegance of the jewelry that bears her name. Her mystique has an irresistible pull to those who hear the call, and is sustained by an ever-growing base of loyal and devoted customers.

So, what about Jody Coyote? Actually, there is no Jody Coyote. There never was. Accounts vary, but one story is that the name was a nickname of founder Gene Wolfson's now ex-wife.

Cue the harp music and the wavy lines across the TV screen...

Oregonian Gene Wolfson started selling his Hoop Town handmade earrings in 1973 at Saturday markets and craft fairs along the I-5 corridor from Portland to Eugene. He built a client roster of boutique and gift shop owners, while John Haakanson, Hoop Town's first employee, set up sales tables in front of local colleges. By 1980, their combined efforts brought in enough cash to set up a factory and transition from retail into wholesale. Haakanson changed the name from Hoop Town to Jody Coyote, and the magic was born. Jody Coyote LLC today still only sells wholesale.

In 1984 the company topped $1 million in sales, with fewer than a dozen employees. Continued growth over the next five years led to the hiring of 40 more. Things were looking up for the Jody Coyote brand and Gene Wolfson was looking to get out. An employee stock ownership plan (ESOP) meant to transfer control of the company to employees ultimately failed. Wolfson had to return to take the reins of his creation. Jody Coyote posted its first loss in 1998. Bankruptcy loomed.

In the intervening years it took a long search to find a viable buyer to save Jody Coyote. Today, it is owned by private equity firm Leader Creek Partners under its Oak Creek Gifts umbrella.

From lowly craft fair beginnings, the company has grown to be a supplier to department stores, gift shops and greeting card chains such as Hallmark. More than 38 million pairs of earrings have been produced in the last 30 years. JC has 150 employees in its Eugene factory, crafting 60,000 pairs of earrings every week. A small portion of the work is outsourced to Bali, but most of the jewelry is made in the U.S. The company pays 100% of the medical and dental premiums for all of its employees, even the part-time workers.

In a single month, over 100 miles of silver wire and 300 pounds of sterling silver were used to create Jody Coyote jewelry.

We hope you've enjoyed this summary about Jody Coyote.

The JCEarrings purpose for being is to source and purchase vintage Jody Coyote earrings. In case you’ve misplaced an earring, they’ll assist you to substitute it. JCEarrings is the only website to catalog past and present earring styles and to make that catalog available to the overall public. Jody Coyote jewellery is known to millions of present-buying women as a familiar product situated close to the register in card shops and gift boutiques. JCEarrings.com presents an enormous online directory of Jody Coyote earrings on the market in addition to discontinued styles. You’ll see greater than seven-hundred designs: drop earrings, stud earrings and hoop earrings.